Many artists want to take their artwork to the next level and create a business out of it. There are many ways to sell your art: online, festivals, and even exhibits. But before you get started, there are several tips you should follow to ensure that you get the most out of your work while also being realistic about your sales.
Find your target audience.
Selling your art is all about standing out from other artists. In order to do that, it’s important to figure out who you are creating art for. Who can connect to your pieces? What message are you trying to send with your work? These questions can help you narrow down potential clients. For example, if you are creating work strictly for aesthetics, your target audience might be businesses and hotels instead of galleries.
Once you have found your target audience, it is important to connect with them. Visit galleries, art festivals, online forums – any platform where you can engage with people that are interested in your art. A genuine conversation with a potential client can go a long way. People are curious to know more about the person behind the work, and those interactions can provide long-term opportunities.
Connect with other artists.
Finding your audience can be tricky if you are a new artist. The best way to get advice and see firsthand how others sell their work is to connect with them. It’s also an opportunity to collaborate with people that have already created a name for themselves and learn new skills along the way.
Price your work accordingly.
The first aspect of pricing your artwork is being mindful of your skill level. As great as you my find your work, you cannot price it the same way as someone who has been doing the same for over 10 years. In order to price it correctly, consider your skill level, the supplies used in creating the work, and how long you spent making it.
If you are creating new work for a client, make sure that you have a signed contract and ask for a deposit. Artists can lose a lot of time and money from clients that change their mind or go incognito. Having a contract ensures that as long as you provide what your client was looking for, you will be paid for your art.
Build a website or a blog.
Creating a website or blog as an artist has many benefits. One of them is being able to connect with others that like your art and show a side of you that they cannot see through your work. Another asset is being able to show your work and having a platform to sell it. If you are trying to save, there are many places that offer free websites (you only have to pay if you want a custom domain).
Use social media.
Social Media has become a huge platform for all kinds of business. They now offer ads, groups, and pages that allow artists to promote their artwork and also for communities. I like to have my website and social media pages connected to get the most out of both. I’ll share my website posts on social media and also have a link to all my social media pages on my site.
Facebook offers a free page for new businesses where you can post blog posts, artwork, and have a forum to communicate with potential clients. Instagram also offers a business page, which is useful for artists who want to share pictures of their work.
Building a name for yourself in the creative world can be a challenging and lengthy process. That does not mean that it is impossible or that it will not happen. A good rule of thumb is to give it at least 6 months before seeing results.